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Sentry Investments adds extended household account linking service to its preferred pricing program and introduces Series O

TORONTO, ON--(Marketwired - March 25, 2015) - Sentry Investments Inc. ("Sentry") is pleased to announce the addition of an extended household account linking service to its preferred pricing program. Through this service, investors may link their own account(s) with the account(s) of family members to create a "Household Account." A management-fee reduction is applied beginning with the first dollar, once the Household Account meets a minimum aggregate investment of $250,000.

While many firms offer some form of household account linking, Sentry has gone a step further and extended the definition of eligible accounts beyond the accounts of investors living at the same address. As a result, Sentry's broader eligibility criteria may help facilitate discussions about estate planning and intergenerational wealth transfer.

"We're excited to introduce an extended household account linking service, which will enable us to offer our disciplined investment approach to even more Canadian investors," said Sean Driscoll, Chief Executive Officer, Sentry Investments. "We believe Sentry's broader eligibility criteria for household account linking will enable advisors to manage and consolidate family assets by offering investors a more holistic approach to wealth management, alongside a reduction in fees for aggregated accounts."

Only one financial advisor can hold all accounts belonging to a Household Account. Eligible accounts include those held by:

  • The primary investor, spouse, and all other family members living at the primary investor's address
  • Children/dependent minors and parents of the primary investor or primary investor's spouse, residing at different addresses
  • Corporations in which the primary investor owns more than 50% of the equity and more than 50% of the voting shares

Last year, Sentry added two new pricing series -- Series P and Series PF -- to its preferred pricing lineup, with a lowered minimum investment threshold of $100,000 for individual investors and tiered management-fee reductions.

The company has now introduced an additional pricing series across its fund lineup: Series O. The tiered management-fee reductions for Series O are the same as those for Series P and Series PF, but the management fees and any negotiated service fees are paid outside the fund. Because of this, investors may be able to deduct a portion of those fees on their income tax returns.

Sentry Investments was founded in 1997 and is one of Canada's fastest-growing independent asset management companies. Sentry manages over $17 billion in assets on behalf of more than 450,000 Canadian investors. Sentry offers a diverse range of award-winning investment products, available through financial advisors, including domestic and global mutual funds and separately managed accounts.

Commissions, trailing commissions, management fees and expenses all may be associated with mutual fund investments. Please read the prospectus before investing. Mutual funds are not guaranteed, their values change frequently and past performance may not be repeated.

Certain statements included in this news release constitute forward-looking statements, including, but not limited to, those identified by the expressions "expect," "intend," "will" and similar expressions to the extent they relate to Sentry or the Funds. The forward-looking statements are not historical facts but reflect Sentry's current expectations regarding future results or events including, but not limited to, the tax deductibility of fees associated with Series O. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. Although Sentry believes that the assumptions inherent in the forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and, accordingly, readers are cautioned not to place undue reliance on such statements. Sentry undertakes no obligation to update publicly or otherwise revise any forward-looking statement or information whether as a result of new information, future events or other such factors which affect this information, except as required by law. For a complete disclosure record of the Sentry Group of Funds, please visit their respective profiles at

Sentry Investments Inc.
Commerce Court West
199 Bay Street, Suite 2700
P.O. Box 108
Toronto, ON M5L 1E2

Sentry Investments
Investor Relations
(broker/investor inquiries)
1-888-698-5553 or 416-506-8429
1-800-406-6596 (FAX)

Documents (including press releases) regarding the various investment funds that are managed or advised by Sentry are provided for information purposes only and cannot be relied on to be complete, exhaustive or error-free unless the complete set of documents for any given investment fund with respect to which information is being sought is reviewed and then only on SEDAR (